herbal cosmetics
Cosmetic oral care · Listed under MoCRA
Herbal by nature.
Patented by design.
ASPIRA is a cosmetic breath-care product. Not a drug. Not a supplement. A tablet you place once, that works quietly for hours.
A cosmetic oral-care product. ASPIRA is listed with the U.S. FDA as a cosmetic product under MoCRA, the Modernization of Cosmetics Regulation Act of 2022. ASPIRA's manufacturing facility is registered with the FDA.
Cosmetic product listing and facility registration do not constitute FDA approval. ASPIRA is not a drug.And what is inside it is herbal: Echinacea, Lavender, Mastic Gum and Sage - four plants in a patented combination, released gradually from one small tablet.
- Up to 8 hours from one tablet
- No chewing, no sugar
- Eat, drink and talk normally
- Completely discreet
Now the herbal part
Four plants.
Chosen as a combination.
A cosmetic on the shelf. A botanical formula inside.
That is the regulatory half of the story. The more interesting half is what ASPIRA is actually made of. Most herbal breath fresheners put a leaf on the label. ASPIRA starts from four specific botanicals, treats them as one formula, and delivers them from a tablet that is placed rather than chewed.
EchinaceaEchinacea purpurea
LavenderLavandula angustifolia
Mastic GumPistacia lentiscus
Salvia / SageSalvia officinalis
Plant 01 of 04
Echinacea
Echinacea purpureaThe coneflower you already know from the garden.
A botanical included as one part of ASPIRA's four-plant combination. It is not here on its own account, and it is not the whole story - it is one quarter of a formula designed to work together.
Plant 02 of 04
Lavender
Lavandula angustifoliaA familiar flowering plant in a very unfamiliar format.
You have met lavender in a hundred places. You have almost certainly never met it in a tablet that adheres to the roof of your mouth and releases over hours rather than minutes.
Plant 03 of 04
Mastic Gum
Pistacia lentiscusA resin from a tree. Not chewing gum.
Mastic gum is harvested as droplets of resin from the trunk and branches of the mastic tree. The word "gum" here means a plant resin and has nothing to do with the stuff in the checkout aisle. ASPIRA is never chewed.
Plant 04 of 04
Salvia
/ Sage
Salvia officinalis
The aromatic leaf that completes the set.
Sage finishes the four-plant combination. On its own it is a kitchen herb. Combined with the other three and delivered gradually, it is part of something else entirely.
More than an ingredient list
The difference is in what happens together.
Echinacea. Lavender. Mastic Gum. Sage. Each is recognizable on its own. ASPIRA's difference begins when the four are brought together in one combination, designed to be released gradually inside the mouth.
Designed to stay. Made to disappear.
Placed once.
Released gradually.
The tablet is placed rather than chewed. It adheres to the upper palate or inner cheek, stays discreetly in position and releases the four-plant combination gradually - so it does not disappear the moment the flavor does.
Individual experience varies. ASPIRA is a cosmetic oral-care product, designed to address odor rather than simply cover it with flavor.
Not a conventional breath freshener
A small tablet.
A very different routine.
If you have been reaching for mints or chewing gum, this is a different kind of alternative - not a stronger flavor, but a different delivery. It does not disappear when the flavor does.
The usual routine
- Chew
- Suck
- Spray
- Repeat
The ASPIRA routine
- Place
- Press
- Let it release
- Get on with your day
How to use it
Three steps,
then forget about it.
Position
Place one tablet on your upper palate or the inside of your cheek.
Press
Using a dry finger, hold it in place for approximately 5-10 seconds.
Continue
Talk, eat and drink normally while ASPIRA works discreetly in the background.
Placement can take two or three tries to master. Try different positions until you find the spot that feels most natural.
From people who made the switch
Different takes a moment.
Then it is hard to go back.
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Questions, answered plainly
The four-plant formula, in detail.
ASPIRA is built around four botanical ingredients - Echinacea, Lavender, Mastic Gum and Salvia (Sage) - combined in a patented formulation. They are not decoration on the label. The combination is the basis of the formula and of the patent behind it, which is what separates ASPIRA from a conventional herbal breath freshener.
Echinacea purpurea, Lavandula angustifolia (lavender), Pistacia lentiscus (mastic gum) and Salvia officinalis (sage). They are used together as one combination rather than as four separate features.
No. Mastic gum is a natural resin from the Pistacia lentiscus tree, harvested from the trunk and branches. The word 'gum' here means a plant resin and has nothing to do with conventional chewing gum. ASPIRA is never chewed.
The tablet is mucoadhesive. You place it against the upper palate or the inside of your cheek and hold it there with a dry finger for approximately 5 to 10 seconds. It adheres in position and stays discreetly in place while it dissolves.
The tablet itself generally dissolves within approximately 1 to 2 hours. The fresh-breath effect can last for up to eight hours. Individual experience varies.
Yes. ASPIRA is designed to stay out of the way. You can talk, eat and drink normally while the tablet releases gradually in the background.
Yes. In the United States, ASPIRA is a cosmetic oral-care product intended for breath care. It is not a drug, not a dietary supplement and not a medical device.
No. Cosmetic products generally do not undergo FDA premarket approval. ASPIRA is listed with the FDA as a cosmetic product under MoCRA. Product listing is a regulatory submission and does not mean that the FDA has approved or endorsed the product.
MoCRA is the Modernization of Cosmetics Regulation Act of 2022. It introduced requirements involving cosmetic product listing, manufacturing-facility registration, safety substantiation and serious adverse-event reporting. ASPIRA is listed with the U.S. FDA as a cosmetic product under MoCRA, and ASPIRA's manufacturing facility is registered with the FDA. Cosmetic product listing and facility registration do not constitute FDA approval.
It means ASPIRA is built on technology described in U.S. Patent No. 9,480,641 B2, which covers a botanical combination and a bioadhesive oral format designed for gradual release. The individual plants are not patented - plants themselves cannot be. A patent describes an invention; it is not a measure of effectiveness and it is not a regulatory approval.
Cosmetic care. Clear accountability.
Listed under MoCRA.
ASPIRA is listed with the U.S. FDA as a cosmetic product under the Modernization of Cosmetics Regulation Act of 2022, known as MoCRA. MoCRA introduced requirements involving cosmetic product listing, manufacturing-facility registration, safety substantiation and serious adverse-event reporting. ASPIRA's manufacturing facility is registered with the FDA.
Cosmetic product listing and facility registration do not constitute FDA approval. Cosmetic products generally do not undergo FDA premarket approval. ASPIRA is not a drug and is not intended to diagnose, treat, cure or prevent any disease.
And one more thing
A formula with an idea behind it.
ASPIRA is built on technology described in U.S. Patent No. 9,480,641 B2, including a botanical combination involving Echinacea, Lavender, Mastic Gum and Sage and a bioadhesive oral format designed for gradual release.
The plants are familiar. The combination and the delivery are what make the approach different.
A patent describes an invention and its claimed scope. It is not a measure of effectiveness, and it is not a form of regulatory approval.
No. 9,480,641 B2
Four plants. One different routine.
Put the four-plant combination to work.
A botanical, slow-release approach to staying fresh - without making breath care the center of your day.
Up to 8 hours · Sugar-free · Four-plant formula · Free shipping in the U.S. and U.K.
ASPIRA is listed with the U.S. FDA as a cosmetic product under MoCRA, the Modernization of Cosmetics Regulation Act of 2022. Cosmetic product listing and facility registration do not constitute FDA approval. ASPIRA is not a drug and is not intended to diagnose, treat, cure or prevent any disease.
Up to 8 hours of fresh-breath support per tablet; the tablet itself generally dissolves within approximately 1-2 hours. Individual experience varies. For adults and children aged 12+, up to three tablets daily. 18 tablets per pack.
Ingredients: Carbomer, Mannitol, Xylitol, Carrageenan, PVP, Flavor Lemon, Echinacea Purpurea Extract, Lavandula Angustifolia Flower, Salvia Officinalis Leaf, Pistacia Lentiscus, Hydroxypropyl Methylcellulose, Menthol, Sucralose, Sodium Hyaluronate, Magnesium Stearate.